فهرست مطالب
Cover
Title Page
Table of Contents
Green and wrinkled and twelve million
Branding and insecurity
Branded auctions
Branded dealers
The art of the dealer
Art and artists
Damien Hirst and the shark
Warhol, Koons and Emin
Charles Saatchi: branded collector
Christie\'s and Sotheby\'s
Choosing an auction hammer
Auction psychology
The secret world of auctions
Francis Bacon\'s perfect portrait
Auction houses versus dealers
Art fairs, the final frontier
Art and money
Pricing contemporary art
Fakes
Art critics
Museums
End game
Contemporary art as an investment
Postscript.
Title Page
Table of Contents
Green and wrinkled and twelve million
Branding and insecurity
Branded auctions
Branded dealers
The art of the dealer
Art and artists
Damien Hirst and the shark
Warhol, Koons and Emin
Charles Saatchi: branded collector
Christie\'s and Sotheby\'s
Choosing an auction hammer
Auction psychology
The secret world of auctions
Francis Bacon\'s perfect portrait
Auction houses versus dealers
Art fairs, the final frontier
Art and money
Pricing contemporary art
Fakes
Art critics
Museums
End game
Contemporary art as an investment
Postscript.